We read the background information -- for legal graphics, that means the complaint, the briefs, and the expert reports -- and we listen to you explain your case and your strategic goals. We participate in mock trials or other jury research to see, first-hand, how the arguments are made and how they are interpreted by jurors. In other words, we learn the facts, understand your story, and know what you need to achieve.
We begin by clearly defining the work to be done -- whether it's an outline of the slides for trial, a storyboard for a tutorial or an animation, or the architecture of an interactive app. The plan keeps us all on the same page and aware of our overall progress. Nobody wants half a solution.
There are many ways to tell a story. The best choice for you is based on the story you need to tell. But it also depends heavily on some very practical considerations. How will the visuals be shown? When is the project due? What's your budget? How many revisions are expected?
When you do something right, it seems obvious. Our presentations are clear, and persuasive not just because we have talent. We do the hard work of designing, conferring, and refining. It only looks obvious when we're done.
Developing graphics is an iterative process. Work gets revised. In business it happens. In litigation, the process, the courts and your opponent make it unavoidable. Some revisions arrive at 2pm and some arrive at 2am -- that's just how things go. So, when we say "Choose Wisely," that includes anticipating those revisions by building your initial graphics in ways that make changes easy.